Accor will open 60 new motels in 14 international locations in Africa within the subsequent 4 years, its CEO for Center East and Africa, Mark Willis, mentioned.
Over the subsequent two years, the European resort operator will open over half of them in Egypt, which Willis mentioned was rebounding after “external factors” damage the business. The nation suffered a terrorist assault in 2015 when an Islamic State affiliate blew up a Russian plane because it left the Egyptian resort of Sharm el-Sheikh in an assault that killed 224 individuals.
“Egypt is resurrecting after 10 years of a tough situation due to external factors, but is now improving,” Willis mentioned in an interview within the Kenyan capital, Nairobi. Egypt has overtaken Kenya’s coastal area as the popular vacation spot for European vacationers and buyers. Income per obtainable Accor room has risen 20 p.c year-on-year, he mentioned.
“Kenya’s coastal city of Mombasa “is not at the forefront of people’s minds today,” he mentioned. Solely one of many goal motels will probably be within the East African nation recognized for safaris and seaside tourism.
The continent has sustained unprecedented charges of financial progress, pushed mainly by sturdy home demand, higher macroeconomic administration and enhancing political stability. African international locations are nonetheless underneath capability so far as branded resort provide is worried, presenting world chains a chance to boost their footprint.
$1 Billion Fund
Key markets in its progress plan embrace Nigeria, Ethiopia, and South Africa, the place it would open 10, seven and three motels respectively by 2020. Accor has 143 motels in Africa, 63 of them south of the Sahara, and can promote its Movenpick luxurious model, Willis mentioned.
The resort group will fund the expansion with over $1 billion from the Katara Hospitality Fund arrange final yr for sub-Saharan Africa. Accor is thus far the primary investor with $500 million, whereas the Qatar Funding Authority will increase debt and companion in investments, in line with Willis.
It could broaden by means of mergers, acquisitions and partnerships on the continent, together with in South Africa, the place Accor is already contemplating a number of alternatives, Willis mentioned.
“We have a soft footprint in South Africa, which historically was not a focus for Accor, but it very much is today,” he mentioned.
©2019 Bloomberg L.P.
Picture Credit score: Egypt has rebounded as a vacation spot. Flickr.