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Utilizing Sports activities to Entice Excessive-Spending Guests – Skift

The Skift New Luxury newsletter is our weekly e-newsletter targeted on the enterprise of promoting luxurious journey, the folks and firms creating and promoting experiences, rising traits, and the altering shopper habits across the sector.

Cincinnati isn’t well-known as a luxurious vacation spot, however yearly, tennis followers — who’re among the greatest spenders in sports activities — descend on town for the Western & Southern Open.

It’s common for locations to do effectively out of occasions, however in some circumstances they’ve the flexibility to shift perceptions and usher in several types of guests, and Cincinnati is a good instance.

For suggestions or information suggestions, attain out by way of e mail at pw@skift.com or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

6 Seems to be at Luxurious

Cincinnati Courts Luxury Travelers Through Pro Tennis: Main sporting occasions happen in cities that already entice giant numbers of high-end vacationers. However for one small Midwestern metropolis, internet hosting an expert tennis match is a solution to entice luxurious vacationers who would possibly in any other case not think about a go to.

Four Seasons Shows That Hospitality Can Be a Passport to a Global Career: Hospitality could be the gateway to a richly rewarding international profession. However even among the prime manufacturers aren’t making this promote effectively sufficient to the following technology of expertise. Right here’s the right way to do it.

First Direct U.S. Flights to Cape Town in 15 Years Will Be Boon to Tourism: United’s plan to launch direct flights between New York and Cape City, South Africa, is a possible bonanza for tourism within the metropolis and the broader area. Now native operators are holding thumbs the seasonal route turns into year-round.

Peninsula’s Personalization Plans Include Reducing Size of Hotels: Suppose Peninsula Lodges and what involves thoughts is white-glove, green-Rolls Royce, and red-carpet therapy. Suppose once more: This is among the meanest machines in luxurious lodge expertise. It solely will get meaner — and leaner — as extremely high-end friends develop into extra uncharitable when their particular person wants aren’t met.

Skift Forum Europe: Silversea CEO on the Evolution of Luxury Cruising: Luxurious vacationers are demanding new experiences, and cruise traces that cater to the market try to ship. Roberto Martinoli will discuss that shift and extra at Skift Forum Europe later this month.

Notre Dame Is the Global Test Case of the Neglected Tourist Site: Even with Notre Dame closed for a while, France and Paris will nonetheless outline what tourism is for many up to date vacationers.

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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxurious e-newsletter. Skift emails the e-newsletter each Tuesday.

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Picture Credit score: One of many courts on the Lindner Household Tennis Heart. The venue hosts the Western & Southern Open. Cliff Turrell / Cincinnati USA




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